develops home appliance products, making the quality of customers’ lives comfortable, with the industry’s biggest Environmental Technology Laboratory, the government-approved Water Quality Analysis Center and high-tech manufacturing facilities.
Since its introduction of the rental system, a renovative business model, in 1998, Woongjin Coway achieved a growth rate of almost 10 times, and has 3,4 million members (rental: 2.9 million, membership: 0.5 million) as of the end of March, 2006. With the strict services of the 9,500 coordinators and the systematic operation of the happy call center, composed of 150 counselors, it has been selected as the best customer-satisfying enterprise by various institutes every year.
Besides the existing products such as water purifiers, air purifiers and bidets, Woongjin Coway has recently launched a new product group including ionized water dispensers, pressure rice cookers and kitchen wares to approach customers in new mind. It is pushing ahead with ceaseless change and renovation to improve the value of the company, and bending its effort to developing customer-impressing renovative designs.